Brand · Content · Growth
Seattle, Washington
Stories that earn attention. Systems that turn it into revenue.
I’m Patrick Hyde, a Seattle-based marketing leader with 10 years in brand strategy, content, PR and growth. At Curran, I led a full rebrand, took the brand to Milan Design Week and won an iF Design Award, while building the SEO, paid media and CRM programs that grow revenue. I bring an editor’s ear for story and an analyst’s eye for what’s working.
Brand strategy · Awards & events · PR & media relations · Content & creative direction
SEO & content strategy · Paid media · Conversion & marketing ops · Analytics
At a glance
iF Design Award
2025
Winner, SynSisal® Area Rug & Carpet Collection
Organic search
2×
Organic traffic doubled through SEO and content strategy
Speed to lead
<1 hr
Down from 3+ days after rebuilding lead triage in HubSpot
Return on ad spend
3.2
Up from 2.0 on a $450K paid media budget
Featured case study
Brand × Growth
Case study 03
Launching SynSisal® Tile
A new modular flooring line, from its Milan Design Week debut to lead generation aimed at commercial designers at firms including Gensler, Snøhetta and BIG.
Launch
Milan Design Week 2026
Recognition
Mix Awards 2026 finalist, Product of the Year: Flooring
Press
Dezeen, BD+C, i+s Design, Officing
Go-to-market · Events · PR · Demand generation
01 — Pillar
Brand & storytelling
Brands people talk about: positioning and identity, award-winning products, design-world events and press, and content that tells the story well.
Brand strategy
Awards & events
PR & media relations
Content & creative direction
Case study
Awards & events · PR
02 — Pillar
Growth & performance
Growth that blends content, brand, analytics and marketing optimization: search, six-figure paid media budgets, conversion work and the CRM systems that move leads to revenue.
SEO & content strategy
Paid media
Conversion & marketing ops
Analytics
Case study
SEO & content strategy
Recognition & press
Recognized by the design world
2025 · Winner
iF Design Award
SynSisal® Area Rug & Carpet Collection · Product Design: Textiles, Walls, Floor
2026 · Finalist
Mix Awards, Product of the Year: Flooring
SynSisal® Tile · Mix Interiors (UK)
2025 · Finalist
Architizer A+Product Awards
SynSisal® · Carpet & Flooring
7th annual · Finalist
GRAY Awards
SynSisal® · Textiles, Wallpaper & Rugs · GRAY Magazine
Featured in
Dezeen · Mix Interiors · Gray Magazine · Building Design+Construction
About
I came to marketing from editing.
Before marketing, I was a senior editor and freelance writer, with bylines in the Los Angeles Review of Books, Lifewire and Listverse, and an MA in history. That training still shapes how I lead: find the real story, tell it plainly, and measure what it does.
Today I lead content and marketing at Curran, with a five-person team and specialist agencies across RevOps, SEO, paid media and branding.